Meet Durana Elmi | COO of Cymbiotika

We had the good fortune of connecting with Durana Elmi and we’ve shared our conversation below.

Hi Durana, is there a quote or affirmation that’s meaningful to you?

“Excuses make today easy, but tomorrow hard. Discipline makes today hard, but tomorrow easy.”

This quote holds a special place in my heart because it encompasses the very essence of my values and what drives me in life.

What I appreciate about this quote is its emphasis on discipline and commitment. Throughout my life, I have dedicated myself to doing things that others might shy away from. I believe that making excuses or choosing the easier path may provide temporary relief or comfort, but it only leads to greater challenges and difficulties in the long run. By staying focused, pushing through obstacles, and remaining committed to my goals, I understand firsthand the profound impact that discipline can have on my personal and professional growth.

What should our readers know about your business?

When we kept seeing supplements on our shelves packed with fillers, toxins, and synthetic ingredients, we knew something had to change. It wasn’t right that individuals were consuming supplements devoid of nutritional value or being exposed to harmful ingredients that shouldn’t be in the body.

After years of research and development, Cymbiotika was born, and I’m proud that our team has created the best and most effective health supplements on the market. From the deep seas of Iceland to the peaks of the Himalayan mountains, our supplements are only sourced from the cleanest, highest quality, plant-based ingredients.

What sets us apart is that Cymbiotika genuinely cares about the health and well-being of our customers. Rather than addressing the symptoms, Cymbiotika dives deeper into uncovering the root causes by understanding the underlying factors contributing to health imbalances. By doing so, they can provide customers with solutions that promote well-being by creating healthy and sustainable habits.

Our products never contain anything artificial and combine modern scientific innovation with traditional Eastern medicine to create formulas that balance the body.

No matter where you are on your health journey, Cymbiotika’s mission is to provide you with the best supplements today so that you and your family can look forward to a healthier tomorrow.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?

Day 1: In the morning, we’d start our day with a quick meditation followed by a 30 minute workout. We would stop by Sugar & Scribe after, a quintessential La Jolla hang out spot, inspired by classic bakeries across the world.

In the afternoon, we’d head to Eddie V’s in La Jolla for a delightful lunch while enjoying the best views the area has to offer.

In the evening, I’d cook her an authentic middle eastern meal and enjoy dinner with my family. Then, we’d have a delightful evening of music and dancing.

Day 2: To start the day right, we’d indulge in a luxurious brunch at the Grand Del Mar to escape the city and enjoy a glass of champagne.

After brunch, we’d make our way to Amaya at the Fairmont Del Mar for an incredible meal, savoring every bite.

To end the evening, we’d end the day with a movie at The Lot in La Jolla.

Day 3: We’d begin the day with a refreshing morning hike at Torrey Pines State Natural Reserve to explore the scenic trails, breathe in the fresh air, and take in the breathtaking views of the coastline.

In the afternoon, we’d explore the UTC mall for fun shopping, exploring different stores, and finding unique treasures.

In the evening, we’d visit Javiers for a nice ambiance, fantastic Mexican food, and delicious margaritas.

Day 4: In the morning, we’d treat ourselves to delicious French croissants at Parisien Gourmandises, savoring the flavors of authentic French pastries.

Next, we’d spend the morning at La Jolla Beach and Tennis Club, playing tennis and enjoying the beautiful beachside atmosphere.

Lastly, we’d experience a relaxing dinner at the club while watching the sunset over the ocean.

Day 5: On our final day, we’d unwind and pamper ourselves with a visit to the spa at Rancho Valencia, indulging in a day of relaxation and rejuvenation.

In the afternoon, we’d enjoy one-on-one time, catching up and sharing stories while taking advantage of the spa facilities.

At the end of the day, we’d have a tranquil dinner at Rancho Valencia, savoring the serene atmosphere and exquisite cuisine.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?

First and foremost, I want to extend my deepest appreciation to my husband, who is not only my partner in life but also my best friend and pillar of support. Over the course of 23 years, we have built a strong and loving relationship while venturing into numerous entrepreneurial endeavors together. Our shared vision and collaborative teamwork have been instrumental in our joint success and overall happiness.

My mother holds a special place in my heart as well. As the woman who gave me life and instilled the values of perseverance and determination, her teachings on resilience and grit have been invaluable. My mother has shown me the importance of facing challenges and never giving up. Her wisdom and guidance have significantly contributed to my personal and professional growth.

I am also immensely grateful for my family, whose constant love, support, and confidence in my abilities propel me forward each day. They serve as a constant reminder of the significance of staying grounded and remaining true to my values.

Lastly, I’m extremely blessed to be surrounded by extraordinary women who embody resilience and determination. To all these exceptional individuals, I express my deepest gratitude for their presence in my life and their immeasurable impact on my journey to success.



by / Oct 23, 2023