
A New Era of Supplements is Here: Cymbiotika Arrives at Target

Launching this Fall, the Category Innovator Sets a New Standard for Wellness at Mass Retail
SAN DIEGO, Oct. 14, 2025 -- Cymbiotika, the leading health and wellness brand known for its premium, science-backed, liquid and liposomal supplements, announces today its nationwide launch at all Target stores and online at Target.com. Marking its largest retail expansion to date and first entry into a national big-box retailer, this initial rollout represents a major milestone in Cymbiotika's growth strategy, setting the stage for broader wellness accessibility at Target and beyond.
"At Target, we're always looking for ways to make wellness more accessible and inspiring for our guests," said Amanda Nusz, Senior Vice President of Merchandising, Essentials & Beauty at Target. "The launch of Cymbiotika brings an innovative, science-backed brand into our assortment, offering guests high-quality supplements in convenient formats they can trust. We're excited to introduce Cymbiotika to Target stores nationwide and Target.com, giving guests even more ways to support their everyday health."
Four hero Cymbiotika products are now available at all Target stores across the country and online, including bestsellers such as Liposomal Glutathione, Liposomal Vitamin C, Liposomal Magnesium Complex and Irish Sea Moss. Each can be found in the Vitamins-Minerals-Supplements (VMS) section typically located near the pharmacy at Target stores. Previously available only in larger-count packs (sold directly on the Cymbiotika website), each supplement is now offered in 12-count boxes exclusively in mass retail at Target. For the first time, individual-packet sales will also extend to Liposomal Vitamin C and Liposomal Glutathione, for travel, trial and easy, on-the-go, ripping and sipping.












