The Art of Intentions with Kristina Orlic, CEO & Founder of Qure Skincare
Before she ever became one of the leading voices in beauty-tech, Kristina Orlic was simply a skincare obsessive searching for real results. A trip to Croatia and a single session of LED light therapy changed everything. The results were instant, but so was the realization: transformative treatments shouldn’t be limited to those who can afford them. From that moment, Qure was born, a brand redefining at-home skincare with science-backed technology that makes clinic-level innovation accessible to everyone.
In this conversation, Kristina shares how she turned personal frustration into purpose, why fear can be a compass, and how leading with energy and conviction shaped one of the fastest-growing movements in modern beauty. From red light rituals to the power of doing it scared, this is a glimpse into the mindset behind the mission and the intention that started it all.
Can you share a little bit about what Qure is and the intention behind creating it?
Qure was never just about skincare; it was about solving a problem I lived with for years. When I visited my brother in Croatia, he introduced me to LED light therapy. I used it while I was there and saw a dramatic change in my skin. But it was expensive and inaccessible for me.
That was my lightbulb moment. We thought, ‘What if we could take this clinically proven technology and make it available to everyone - not just the people who can spend over $200 a session in a clinic?’
That’s how Qure was born: with the mission to bring powerful, in-clinic results home. To make tech that actually transforms skin, and confidence, without compromise and making it accessible to everyday people. Because good skin shouldn’t be a privilege, it should be a fundamental right.
Last book or podcast you loved?
I recently listened to an episode of the Mel Robbins Podcast with Emma Grede, and I was honestly glued and finished the podcast so motivated.
If you could give one piece of advice to the next generation of founders, what would it be?
It’s not about never failing; it’s about never stopping. Keep showing up. Keep evolving. That’s where the magic happens!
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